The ultimate reference in luxury chronograph watches, TAG Heuer’s high-precision timing innovations have kept pace with the evolution of sports since 1860. You can now buy any TAG Heuer watch online with Bitcoin and other cryptocurrencies via BitPay.

Buy any TAG Heuer watch with crypto

Now that TAG Heuer accepts crypto payments, you’ll have two easy ways to shop with crypto:

  • Pay directly from your crypto wallet on the TAG Heuer online boutique
  • Use the BitPay Card to buy watches online or at any authorized dealer that accepts Mastercard

Pay with crypto at the TAG Heuer online boutique

BitPay lets you pay with crypto from ANY wallet. Use your preferred wallet and cryptocurrency on the official TAG Heuer website. Purchases are limited to the United States and up to $10,000 USD.

Step 1: Choose your watch

Visit and add your favorite watches to your cart.

Step 2: At checkout, select BitPay as your payment method.

BitPay is the safest and most secure way to pay online, in-person or through email invoicing.

Step 3: Select Begin Payment.

Depending on the transaction amount, you may be prompted to verify your BitPay ID. BitPay ID is a simple way to manage your payments information with BitPay. A one-time verification requirement is required for making BitPay merchant or prepaid payments of $3,000+, initiating refund requests for amounts of $1000+, or receiving BitPay payouts.

Step 4: Choose your wallet.

BitPay supports payments from over 100 of the most popular cryptocurrency wallets, including the BitPay Wallet, Trust Wallet, Coinbase Wallet, Exodus and many more.

Step 5: Select your cryptocurrency.

BitPay supports 13 of the most popular cryptocurrencies. We are constantly evaluating and adding more. You may be asked to enter your email address if you did not already sign in with your BitPay ID. Your email will be used to receive payment information and process refunds.

Step 6: Scan the QR code with your wallet app or input the merchant’s receiving wallet info manually into your wallet to complete the transaction.

You'll see the payment reflected on the invoice instantly once you validate the payment in your wallet. Remember to send your payment during the 15-minute payment window.

Buy TAG Heuer watches with the BitPay Card

The BitPay Card is a crypto debit card that works like any other card in your wallet. However, instead of pulling funds from your bank account, you can connect the card to your BitPay Wallet or Coinbase account. Load and spend crypto like cash practically anywhere. Shop in-person or online with any authorized TAG Heuer dealer that accepts Mastercard. All of the most popular cryptocurrencies are accepted.

TAG Heuer has given the watch world many classic timepieces to choose from. Here are some of the top picks you can now buy with crypto.


Made famous by Steve McQueen in the film ‘Le Mans’, the Monaco is the original square and waterproof chronograph in the world.

Shop TAG Heuer with crypto

Formula 1

Multiple options to fit any lifestyle. Wear it every day to do everything.

Shop TAG Heuer with crypto


Featuring ultra-durable construction and a sharper-than-ever profile, the TAG Heuer Aquaracer is the ultimate tool watch for explorers. Wherever life takes you, from the highest summits to the big city.

Shop TAG Heuer with crypto


The iconic sports watch designed for professional drivers and sports-car enthusiasts.

Shop TAG Heuer with crypto


Combining futuristic design features with nods to our watchmaking heritage, this smartwatch blends high-end materials with high-tech functions.

Shop TAG Heuer with crypto

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