Report
Forrester Study Shows Accepting Crypto Attracts New Customers & Boosts AOV
At BitPay’s request, Forrester Consulting conducted an independent research study using their proven Total Economic Impact™ (TEI) methodology to quantify the business impact of adding BitPay as a payment option for accepting bitcoin and other cryptocurrencies.
What the study uncovered was exactly what BitPay customers feel when they accept crypto for the first time, but could never quantify the results for themselves. 40% new customers sales, two times the average order values, impressive ROI's, and real revenue increases are among a few convincing discoveries.
The results of the in-depth analysis of the BitPay merchants strongly suggest, given the low-risk and ease of implementing BitPay, that accepting cryptocurrency should be prioritized as a way to generate new sales, additional revenue, and cost savings.
Note: All information herein is for educational purposes only, and shouldn't be interpreted as legal, tax, financial, investment or other advice. BitPay does not guarantee the accuracy, completeness, or usefulness of any information in this publication and we neither endorse, nor are we responsible for, the accuracy or reliability of any information submitted or published by third parties. Nothing contained herein shall constitute a solicitation, recommendation, endorsement or offer to invest, buy, or sell any coins, tokens or other crypto assets. BitPay is not liable for any errors, omissions or inaccuracies. For legal, tax, investment or financial guidance, a professional should be consulted.
