Changing How The World Buys Gold With Blockchain Payments

The Challenge:

The motivation for many to invest in precious metals like silver coins and gold bars is to hedge against market volatility or worse, a potential failure with traditional currencies. Investors often have that same motivation to invest in cryptocurrencies like Bitcoin or Ethereum. As a result, companies selling gold and other precious metals online often want to accept cryptocurrency to attract new buyer, and capture sales from this unique audience. Furthermore, low-margin industries like precious metal businesses can benefit from BitPay’s flat 1% processing fee (credit cards typically charge a 2-3% processing fee) in addition to escaping fraud and chargebacks. Learn how APMEX was able to partner with BitPay to receive USD settlement the next business day. And why this success compelled APMEX to launch a completely new product offering using blockchain. Read the full case study.
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