Bellatorra Skin Care CEO Nathan Halsey wanted to reach the fast-growing Chinese cosmetics market but knew there were major roadblocks limiting Bellatorra from doing so. Some small and medium-sized businesses are starting to find this out especially when trying to reach international markets like China. Wire transfers in and out of developing countries are costly, with multiple intermediary banks taking their own cuts of the payments. These transfer costs are painful for the world’s largest businesses, but they make accessing international markets particularly hard for businesses that haven’t yet cracked the Fortune 500.
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