We have another month of exciting crypto news and BitPay happenings, including some interesting new crypto data, an exceptional example of how to promote crypto on your website, and an overview of Litecoin, the newest cryptocurrency supported by BitPay. Don’t forget to check out our Merchant and Charitable Spotlight as well!

In This Issue:

BitPay in the Spotlight

Other Industry News

Here’s a list of some of the most significant happenings in crypto over this past month:

BitPay Bids Welcome to New Businesses

It’s our monthly pleasure - and great honor - to welcome aboard new BitPay partners using our products and services. We’re excited to announce our partnerships extending into the real estate business, as well as a top-ranked restaurant. Please join us in saying hello to these new, exceptional members of the BitPay family!

  • Ashford.com - Online Store For Luxury Watches (Online Checkout)
  • Condos.com - Online Real Estate Marketplace (Email Billing and Payouts)
  • NAAMA Studios - Tattoo Removal Experts (Email Billing)
  • Sonic Electronix - Online Shopping Destination For Auto Electronics (Online Checkout)
  • The Bristol - Top Ranked Chicago Restaurant (Email Billing and Checkout App)

BitPay Merchant Spotlight: Takeaway.com

Takeaway.com is the leading online food delivery marketplace in Continental Europe, connecting tens of millions of consumers with over 580,000 local restaurants through its app and website in 14 European countries, Israel, Canada and New Zealand.

Headquartered in Amsterdam, they facilitate online ordering, payment and occasionally, fulfillment of orders. Utilizing a hybrid model ensures consumers have the widest possible variety of restaurants to order from.

We’re proud to call Takeaway.com a partner since 2013 and wish them lots of continued success.

BitPay Merchant Shout-outs

BitPay Charitable Spotlight: Wikimedia Foundation

A BitPay merchant since 2018, The Wikimedia Foundation makes it easier for everyone to share what they know by keeping Wikipedia and Wikimedia sites fast, reliable, and available to all. They protect the values and policies that allow free knowledge to thrive. They build new features and tools to make it easy to read, edit, and share from the Wikimedia sites. Above all, they support the communities of volunteers around the world who edit, improve, and add knowledge across Wikimedia projects. To support this amazing cause, please visit their website here.

Word of the Month: LTC - Litecoin

Litecoin may not be as well known as Bitcoin, but it’s been growing in popularity and is currently one of the 11 cryptocurrencies accepted by BitPay. Now valued at $170 with a total market cap exceeding $11 billion, Litecoin is an open-source, fully decentralized, peer-to-peer Internet currency that enables instant, near-zero cost payments to anyone in the world. Compared to other leading math-based currencies, Litecoin features faster transaction confirmation times and improved storage efficiency. It is also capable of handling higher transaction volumes than Bitcoin.

To learn more about Litecoin, visit https://litecoin.org/.

Marketing Spotlight: DavidSW Watch

This month we’re highlighting DavidSW, a BitPay merchant partner since 2016 that is exemplifying an exceptional approach to marketing crypto payments on their website. DavidSW has been in the business of buying and selling authentic, luxury watches for the past 11 years. Over the last few months, they’ve enhanced their crypto marketing tactics to increase watch sales with crypto payments. Not only did they add a large “We Accept Crypto” homepage image on their website, but they also included a similar mention with the BitPay logo further down on the page. Additionally, they have a “learn more” page that explains how to pay with crypto.

This is the perfect example of what can to be done to create awareness, educate customers and make crypto acceptance mainstream. Want ideas on how to do the same or share your existing marketing campaigns with us? Submit your questions or marketing campaigns to marketing@bitpay.com.

Did You Know?

BitPay currently accepts 11 cryptocurrencies including Bitcoin (BTC), Bitcoin Cash (BCH), Dogecoin (DOGE), Ethereum (ETH), Litecoin (LTC), Wrapped Bitcoin (WBTC), and 5 USD-pegged stable coins (GUSD, USDC, PAX, DAI, and BUSD). The total market cap of these exceeds $1.3 trillion, accounting for more than 70% of the global crypto market cap.

Download the BitPay payment marks here.

2021 Cryptocurrency Payments Report

In a survey of over 8,000 U.S. consumers, PYMNTS found that 60% of cryptocurrency owners would be eager to use crypto for payments if doing so unlocked discounts — and even 23% of non-holders say the same. Learn more about what merchants need to do to seize this untapped opportunity in the Cryptocurrency Payments Playbook: Cryptocurrencies Gain Momentum As A Payment Option.

Not a current customer? Get in touch with a BitPay representative today.