In this article, Sonny Singh, Chief Commercial Officer of BitPay, explains how accepting cryptocurrency payments can attract new customers almost immediately. There are many potential customers waiting for their favorite retailers to accept Bitcoin. However, many smaller tech companies, surprisingly, aren't aware of the benefits of working with BitPay to accept crypto while large brands like Microsoft, NewEgg, Namecheap, and the Dallas Mavericks (to name a few) are eagerly signing up when they hear that they can attract new customers, who also typically spend more on purchases when using cryptocurrencies like Bitcoin.
To hear the full story, read about it in Forbes.